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Thanks for stopping by. This site is Jam packed with thousands of marketing, business and income generating products. We have been working online since 1994 giving back to you our client and friend. Here you can save money on your advertising needs.
We have about seventy different advertising submitters that send your ads to double optin lists in a variety of venues. You will find opportunities at this site to help you build a successful business. |
| We have business building software, ebooks, videos and more, some you can use for free, some may require a small one time fee. Join one of our membership sites and reap all the knowledge stored there. If you have a desire to start your own membership site we have several scripts to help there too. Either way the Goal is to build your Business the Right Way. Use the tools found in this pdf to do your future justice. If there is anyway we can help just let us know. Let's JV a Project! |
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Evaulating Your Web Site Performance
Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site to
accomplish, it will most likely fail to accomplish
anything. Without goals to guide you in developing and
monitoring your website, all your site will be is an online
announcement that you are in business.
If you expect your site to stimulate some form of action,
whether it is visitors filling out a form so a
representative can contact them, or purchasing a product,
there are steps you can take to insure that your website is
functioning at peak efficiency. One of the first indicators
of how well your site is working for you is finding out the
number of visitors in a given period of time. A good
baseline measurement is a month in which you haven't been
doing any unusual offline promotional activities.
However, just because hoards of people have passed through
your gates does not mean your site is successful. Usually,
you want those visitors to actually do something there. It
is equally important to monitor the number of visitors to
your site who made a purchase. This figure is called the
site conversion rate, and it is an essential element of the
efficiency of your website.
To find the site conversion rate, take the number of
visitors per month and figure out the percentage of them
that actually performed the action your site is set up for.
For example, if you had 2,000 hits to your site, but only
25 of them purchased your product, your site conversion
rate equals 1.25%. To get this figure, take your number of
visitors and divide that figure by the number of visitors
who made a purchase.
Then divide that result by 100 (25 ?00 X 100).
If your website is set-up to get visitors to fill out a
form, make sure to then figure out what the difference is
between your site conversion rate and your sales conversion
rate. This is because not everyone who fills out your form
will actually become your customer. However, whether your
site is set-up to sell a service or product, or to get the
visitor to fill out a form, the site conversion rate will
measure the success or failure of your website whenever you
make changes to the site.
You may find that you need to implement some additional
marketing strategies if you find that traffic to your site
is extremely low. There are several effective methods to
improve the flow of traffic to your website, particularly
launching a search engine optimization campaign. This
campaign is targeted at increasing your position in search
engine results so that consumers can find your pages faster
and easier. You can either research the steps you need to
take to improve your search engine rankings, or employ a
search engine optimization company to do the work for you.
In either case, after your have improved your search engine
positions, make sure you keep on top of them by regular
monitoring and adjusting of your efforts to maintain high
positions.
Another factor to examine is how easy it is for a visitor
to your website to accomplish the action the site is set-up
for. For example, if your goal is for the visitor to fill
out a form, is this form easily accessible, or does the
visitor have to go through four levels to get to it? If
it's too difficult to get to, the customer may just throw
in the towel and move on to another site. Make sure your
buttons are highly visible, and the path to your form or
ordering page quickly accessible.
Finally, have a professional evaluate the copy on your
website. The goal is, of course, to get your visitor to
make a purchase or fill out your form. Website copy must be
specifically geared to your online campaign and not just a
cut and paste job from your company brochure. The right
copy can make the difference between profit and loss in
your online campaign.
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Welcome to your first issue of Search Engine
Optimization Basics
In each issue of "Search Engine Optimization Basics"
you will learn valuable information on how you can
successfully use search engine optimization to get your
website optimized and ranking well in the search
engines.
Let's start off by talking a little bit about what
search engine optimization is an how it can help you.
The process of search engine optimization or SEO is
fairly easy, provided that you take the time understand
the different factors involved when it comes to getting
your site well optimized, ranked and bringing in
targeted traffic.
There are many different techniques that you will have
to learn so that you can make your website more visible
to the world.
Simply put SEO is the process of developing and
boosting the quality and volume of traffic that your
website receives from the search engines.
Search engines use organic or algorithmic methods to
catalog and search for relevant websites according to
the keywords that visitors type in. In most cases, the
higher a website presents itself on the search results
page, the higher number of visitors it will get from
the search engine.
Three of the most popular search engines include
Google, Yahoo and MSN. There are literally thousands of
search engine on the Internet that target various types
of searches like images, local searches and industry-
specific topics.
There a several ways that you can optimize your website
from creating and changing the content to editing the
HTML coding to help boost its ranking.
SEO can be very beneficial for your website, provided
that you follow the rules and guidelines that the
search engines give you when you submit your site.
There is a huge amount of information available online
that can help you learn how to achieve long term
success in the search engines and learning the basics
is the best place to start.
The simple fact is the better you optimize your website
the better chance it has of reaching the top of search
engine results page and the more traffic your site will
receive.
When used properly SEO can make your website more
visible and available to visitors all over the world.
It is also very affordable way for you acquire hundreds
or even thousands of new visitors and customers in a
short amount of time. Not to mention the added benefit
of enhancing your ability to earn more money too.
Compared to paid advertising where you pay a certain
amount of money to reach a specific amount of people,
SEO gives you the ability to reach an unlimited amount
targeted individuals for free.
These are people that are actually interested in what
you have to offer because they went searching for it.
Once your site gets listed it becomes visible to your
target market any time of the day or night. People can
visit your site regardless of their location or yours.
Good SEO continually works for you even when you aren't
working on it.
As I mentioned earlier, it doesn't have to be
complicated. It can be as simple as updating the
content of your site, using the right title tags, meta
tags and descriptions, so that the search engines can
navigate and crawl to your pages easily.
When you begin optimizing your website you will
discover that it is important to make your pages
accessible to search engines so they can index them
appropriately.
SEO is a process and as your site grows and you learn
more you will discover several ways that you can
enhance your onsite navigation and provide vital
information that will appeal to your visitors as well
as to the search engines.
Learning how SEO works is the first step, especially
for a beginner such as yourself. A basic understanding
of how it works will help you determine the steps you
need to take in order to fully realize and take
advantage of everything that good SEO has to offer your
website.
Make sure you look for your next issue soon. We will be
talking about how the search engines spiders collect
and analyze data to index websites.
Thank you for reading, join our Newsletter list for
more SEO News http://bit.ly/2Vl8Zq
Joseph Vaughn
http://twitter.com/seonewsletter
Read Insider SEO
http://minisitesmall.com/SEO
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How To Use Viral Marketing To Build Traffic To Your Website
Viral marketing is one of the most effective ways of driving traffic to your website with little effort on your part. With viral marketing, you can send your marketing message to selected recipients who then pass on that message to others. Viral marketing is easy and affordable, so anyone can do it.
If you have high quality products, your marketing message will be passed on to many people. Internet marketers want to pass on high quality products or services to their own lists. So the more appealing your products are, the quicker your marketing message will get spread all over the internet, and this will generate huge volumes of traffic to your website.
You can carry out your viral marketing campaign by creating e-books, reports or articles and distribute them to targeted recipients, giving them for free. Any internet marketer can do this; since it simply involves creating the product, pass it on and let other people pass it on further for you.
Key examples of how you can do viral marketing are as follows:
- Offer high quality products that spread your marketing message. Write well-researched reports and e-books on your niche and add your URL on these reports. Many people like getting free reports and e-books. These e-books will provide very powerful information on your topic, and people who read them will visit your website. Further distribution of your reports and e-book will result in more traffic to your website as well as increased awareness of your business or brand.
- You can also offer a free service or product on your web site that spreads your message to an increasing number of people who hear about it. Send out news releases concerning the free service or product available on your site. This in turn will generate huge volumes of traffic to your website.
- Setting up an affiliate program that encourages links to your products can also be helpful. If you can afford it, provide attractive financial incentive for other sites to pass on your marketing message. You can also install a ‘Recommend it” referral system on your website so that other internet marketers will pass on your website address to their lists. By having your own affiliates promoting your website, you drive a lot of traffic to your website.
- Use traffic exchange programs where you exchange website links with other internet marketers. When you add your website link to another site, some people may be interested in it, and they may bookmark it or pass it on to other people who may be interested in your niche.
- Write good quality articles and encourage other webmasters to post them for free as content on their sites. If you're an expert in a niche, write an article on that niche and give it away for free to complementary sites to post on their site as free content, so long as the article contains links to your site. Write high quality articles and distribute them online for free with reprinting rights. More directories, newsletters and e-zines will publish your article with your resource box and URL. With little effort, your URL will be distributed all over the internet, and this will lead to a huge flow of traffic to your website.
Use the power of viral marketing to spread your marketing message all over the internet and drive high volumes of traffic to your website.
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